the challenge
Innovation and consistent new product development without disrupting existing process and structure.
the outcome
DesignWell: New tools with a bottom up approach for enabling consistent new product development.
There are many factors that contribute to the success of a company. DesignWell was an investigation of how perceived values of innovation impact a company’s success. In particular, how new product development greatly influences a company’s perceived value of innovation. The rate of innovative new product development is largely determined by the tools, processes, structure, and internal culture used to produce it. Attempting to change a company’s process, structure, and culture is often disruptive when imposed from an outside organization. DesignWell investigates how new tools can have a fluid and dynamic impact on the way live, work, and play. This is a look at tools as a bottom up approach for enabling consistent new product development. The aim of this project and accompanying white paper is to set the stage for the development of this tool, set of tools, or features to provide any product development team with the resources to facilitate development and testing.
How can we encourage a culture of innovation and design thinking?



Our Approach and Expertise
Ajmakan
Air Travel Design Guide
Am I Healthy
Anemones
Beirut City Center
BetterBirth
Digital Dispatches
Einstein Gravity Wall
Experiential Wayfinding
Familiar Strangers
Fidelity Dashboard
Frank Lloyd Wright: From Within Outward
Garden of Forgiveness: Beirut
Garoo
Harvard Mobile Info Unit
Ora
House Zero
Hybrdity
HEUT #4
HP TouchSmart
LG Commercial
#MIMMI
Microsoft DesignWell
Microsoft XUI
Microsoft Inclusive Design
Microsoft Mobile Interface
Microsoft Services and Support
Microsoft Surface Tablet
Microsoft Surface Toolkit
Microsoft WINK
National Science Laboratory
OnePAREXEL
PBS NOVA Molecular Modeling
Passenger Flow AnalyticsPlasma Play
PULSUS
Residence 2045
Samsung MINIMAL+
T.Rowe Price Future Guide
The DRAEM
Tulipomania
UPOUPO
Wyndham Hotel Dubai Marina
99 White Balloons