#MIMMI

A cloud of collective urban emotion 

the challenge

To enliven Minneapolis Convention Center Plaza and bring to bring awareness to the urban sentiment during large city-wide events.

 

the outcome

Large-scale interactive cloud that engages residents through Minneapolis' real time urban emotion - A playful hybridization of digital and physical spaces.


TYPE:
Urban Interactive Sculpture

client:
City of Minneapolis

KEYWORDS:
Architectural placemaking,  Technology-integrated spaces, human-technology interaction, Urban sentiment

SIMILAR PROJECTS:
ORA
Pulsus
99 White Balloons

Familiar Strangers

MIMMI interactive installation

Can we design beyond the productive city for an empathetic city?

 

Urban Revitalization

This installation created a urban microclimate based on the social media mood of the city. The color of the cloud responded to urban emotions such as the winning energy of the local sport stadiums, or tension felt at a political debate, and misted in recognition when residents tweeted #MIMMI.

MIMMI Urban sentiment installation

Technology + Social Wellbeing

#MIMMI is designed to respond to changing behavior and emotions of residents throughout the day and night. By analyzing social media information in real-time, the responsive installation creates light shows at nighttime and cooling microclimates during the daytime. Microclimates and environments were created through colors that fluctuate with urban moods and cooling mists that responded to the mentioning of #MIMMI on social media.  The mobile application also provides Augmented Reality by integrating the words from the Twitterverse into a visual capture of the sculpture.

Can technology embedded spaces help cities be more intuned with their residents?

MIMMI_public space urban emotion program
MIMMI_public space urban emotion installation
210910-Client-Logos-1

Our Approach and Expertise

For over 20 years, we have created impactful human-technology interactions to help our partners solve pressing issues.

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