HYBRIDITY
“How Will We Live Together?”
the challenge
To answer to the 2021 La Biennale di Venezia call for “How Will We Live Together?” and to create an experience that highlights the intangible qualities that tie all Armenians together.
the outcome
Immersive experience using innovative materials, augmented reality, projection mapping, and sound.
TYPE:
AR, Immersive Experience
COLLABORATORS:
Government of Armenia
Client:
La Biennale di Venezia & Gov of Armenia
keywords:
Augmented Reality, Shifting perception, National Pavilion, Interactive installation, immersive experience, Architectural placemaking, Installation design, Technology-integrated spaces
SIMILAR PROJECTS:
ORA
#MIMMI
Familiar Strangers
The immersive experience is built on the intangible qualities that highlight a community transcending physical boundaries.
Intangible Qualities
Throughout the diaspora, millions of Armenians have spread out all over the world, adapting to new socio-cultural contexts while keeping strong relationships to their Armenian identity. With Armenians' shared rich culture, a unique community is strengthened through intangible qualities of domesticity, such as the smell of cooking, humming a tune, or a sense of humor. Within the intimacy of their homes, memories are formed, futures are planned, and hybrid identities are cultivated. Many of these intangible qualities of being Armenian are linked to stories and artifacts passed down through their own family or through the extended diasporic community. The strength in the Armenian identity does not rely on physical location- but on the stories and intangible qualities that transcend physical boundaries.
Immersive Experiences
Through augmented reality, projection mapping and exploration of innovative materials, we worked with the Aurora Humanitarian Initiative to tell the story of the Armenian journey through a series of physical, visual and sound installations.
Our Approach and Expertise