GOVERNMENT OF ARMENIA

Hybridity: “How Will We Live Together?”

the challenge

To answer to the 2021 La Biennale Call for “How Will We Live Together?” for the Armenian community. How to create an experience that highlights the Intangible qualities that tie all Armenians together.

 

the outcome

Immersive Experience using innovative materials augmented reality technology, projection mapping, and sound installation.

TYPE:
AR, Immersive Experience

COLLABORATORS:
Governments of Armenia

keywords:
Augmented Reality, Shifting perception, National Pavilion, Interactive installation, immersive experience, Architectural placemaking, Installation design, Technology-integrated spaces

SIMILAR PROJECTS:
ORA
#MIMMI
Familiar Strangers

hybridity_AR_Hall-of-Mirrors2

The immersive experience is built on the intangible qualities that highlight a community transcending physical boundaries.

Intangible Qualities

Throughout the diaspora, millions of Armenians have spread out all over the world, adapting to new socio-cultural contexts while keeping strong relationships to their Armenian identity. With Armenians shared rich culture, a unique community is strengthened through intangible qualities of domesticity, such as the smell of cooking, humming a tune, or a sense of humor. Within the intimacy of their homes, memories are formed, futures are planned, and hybrid identities are cultivated. Many of these intangible qualities of being Armenian are linked to stories and artifacts passed down through their own family or through the extended diasporic community. The strength in the Armenian identity does not rely on physical location- but on the stories and intangible qualities that transcend physical boundaries.


hybridity_AR_Hall-of-Mirrors2

HCI and Immersive Experiences  

The immersive experience is built on the intangible quantities that tie all Armenians together, such as the smell of cooking, humming a tune, or a sense of humor. Through Augmented Reality, projection mapping and testing of new innovative materials we worked with the Aurora Humanitarian Initiative to tell the story of the Armenian journey through a series of physical, visual and sound installations.

 

 

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Our Approach and Expertise

For over 20 years, we have created impactful human-technology interactions to help our partners solve pressing issues.

ALL PROJECTS

#MIMMI
UPOUPO
Ajmakan
Am I Healthy
Anemones
Beirut City Center
BetterBirth
Einstein Exhibition
Familiar Strangers
Fidelity Dashboard
Frank Lloyd Wright: From Within 

Outward
Garden of Forgiveness: Beirut
Garoo
Harvard Digital Dispatches
Harvard Mobile Info Unit
Harvard Ora
House Zero
Hybrdity
HEUT #4
HP TouchSmart
LG Commercial

Microsoft DesignWell
Future of Home
Microsoft Future of Mobile
Microsoft Future of Play
Microsoft Future of Work
Microsoft Inclusive Design
Microsoft Mobile Interface
Microsoft Services and Support
Microsoft Surface Tablet
Microsoft Surface Toolkit
Microsoft WINK

National Science Laboratory Masterplan Strategy
OnePAREXEL
PBS NOVA Molecular Modeling
Plasma Play
PULSUS
Residence 2045
Samsung MINIMAL+
T.Rowe Price Future Guide
The DRAEM
Tulipomania
Wyndham Hotel Dubai Marina

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